How to Conduct Keyword Research for Auto Part Ads – RevolutionParts

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Keywords vs. Search Queries

While often used interchangeably, keywords and search queries are not the same. Keywords are conceptual targets for marketing, representing the terms we expect users to search for. Search queries, on the other hand, are the actual words that users enter into search engines. While keywords and search queries can be exact matches, the keywords you target don’t have to be exact matches to show up in a search query. 

This element of keyword selection is a double-edged sword. Ads targeting broad phrases like “auto parts” can appear on a wide range of search queries, which can help you generate more leads. However, they can also cover specific keywords such as “aftermarket auto parts” or “auto parts Kentucky” that might not cover your product offerings. When you’re deciding which keywords to bid for, you need to keep search intent, the purpose behind a person’s query, in mind to target your keywords.

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